From Museums to Screens

From Museums to Screens

Leveraging Digitized CH Artefacts for Creative and Sustainable Advertising

The second use case will demonstrate how the REEVALUATE framework addresses challenges in digitizing artefacts, with a focus on sustainable management for the Creative Industries and Advertising sectors. Partnering with FFP, the Olympic Museum of Thessaloniki, and the Ethnological Museum of Berlin (SMB), we’ll test the Public Sensing Prioritization Enabler, gamified campaigns and engage audiences to identify and prioritize artifacts including historical photographs, art pieces, and items related to various cultures and the Olympic Games. The Contextualization Enabler will then organize campaigns for citizens to contribute perspectives on the artifacts, ensuring diverse representation.

After contextualization, metadata on reuse contexts will be added, and artifacts will be stored on the DLT using the asset tokenization & IPR management Enabler. FFP will creatively reuse these artifacts to develop a video clip for a sports brand, promoting respect and unity through sports. The video will highlight diverse athletes wearing the brand’s apparel, participating in sports activities, and showcasing cultural artifacts. 

The DLT-based asset tokenization & IPR management Enabler will ensure appropriate copyright agreements, preventing misuse of artifacts. The Context Validation Enabler will verify artifact usage within the video clip.