SCENE Project

REEVALUATE & SCENE synergy

Creative reuse, filmmaking and policy exchange

REEVALUATE and SCENE connected around a shared question: how can digitized cultural heritage move beyond being available online and become genuinely reusable within creative industries?

About SCENE

SCENE was a Horizon Europe project developing digital technologies to support the European filmmaking and audiovisual ecosystem and promote the reuse of European cultural heritage.

Its work connected cultural heritage with different stages of filmmaking, from production to distribution, and explored technologies and data-driven approaches supporting areas such as heritage-based content, audience analysis, location scouting and creative production.

This made SCENE particularly relevant to REEVALUATE because both projects examined how digital cultural heritage can become more useful to creative actors rather than remaining only as digitized material held by cultural institutions.

Synergy at a glance

Main focus
Creative reuse of digital cultural heritage

Exchange areas
Policy, impact measurement, rights, provenance and creative-industry uptake

Collaboration type
Knowledge exchange, policy transfer and joint communication

Relevant sectors
Cultural heritage, filmmaking, audiovisual production and creative industries

REEVALUATE and SCENE

The two projects approached cultural heritage reuse from different sides.

REEVALUATE focuses on preparing cultural heritage assets for responsible reuse: prioritizing what should be digitized, enriching assets with contextual information, managing rights and provenance, validating content and making assets discoverable through the REEVALUATE Marketplace.

SCENE focused further downstream, looking at how digital technologies and cultural heritage assets can support filmmaking and audiovisual production.

This created a clear area for exchange around what needs to happen between digitization and actual creative reuse.

cultural heritage reuse in creative industries;
rights, licensing and provenance;
metadata and contextual information;
impact measurement;
creative-industry uptake;
policy conditions for reuse-ready cultural heritage.

What we worked together

The REEVALUATE–SCENE synergy developed through both communication activities and policy knowledge exchange.
Early collaboration focused on identifying common ground around cultural asset reuse, data governance and audience engagement. The projects also explored the exchange of approaches related to rights clearance, metadata enrichment and the measurement of cultural and creative reuse.
SCENE was presented through REEVALUATE communication channels, including the project newsletter and synergy-related website and social-media content, while both projects maintained reciprocal visibility through their communication activities.

Measuring cultural heritage reuse

One of the most concrete areas of exchange was the development of a shared approach to thinking about reuse impact.

Both projects faced the same basic problem: counting how many assets have been digitized or uploaded does not show whether those assets actually create value.

The exchange therefore looked at how cultural heritage reuse could be measured further downstream — for example, when heritage assets are incorporated into film, storytelling, design, media or other creative production.

Within REEVALUATE’s WP5 monitoring, this resulted in work toward a shared KPI framework with SCENE for measuring cultural heritage reuse impact in film.

Policy knowledge exchange

The collaboration also developed into a policy-oriented exchange.

REEVALUATE and SCENE examined which lessons from SCENE could be transferred to REEVALUATE’s work on cultural heritage reuse and policy recommendations.

This was particularly relevant to questions around reuse-ready digital cultural heritage: the conditions needed for assets to be not only technically accessible, but also sufficiently contextualized, rights-cleared, traceable and usable by downstream creative sectors.

The synergy therefore contributed to REEVALUATE’s broader policy thinking on how cultural heritage institutions can better prepare digital assets for creative reuse while protecting provenance, context and rights.

Continuing value

SCENE’s work provides REEVALUATE with a useful external reference for understanding what happens after digital cultural heritage becomes available for reuse.
The collaboration helped connect REEVALUATE’s work on asset preparation, contextualization, rights and Marketplace access with the realities of downstream creative production.
The lessons from this exchange remain relevant to REEVALUATE’s final policy, exploitation and sustainability work, particularly around how cultural heritage assets can be made genuinely reuse-ready for creative sectors.

SCENE