INT-ACT

INT-ACT Project

REEVALUATE & INT-ACT synergy

Connecting digital heritage, participation and immersive interpretation. 

REEVALUATE initiated contact with INT-ACT while mapping complementary European cultural heritage projects.

The initial exchange focused on digital cultural heritage, stakeholder engagement, advanced technologies, pilots and dissemination. This developed into a broader collaboration around project results, exploitation, coordinated communication and policy-oriented exchange.

The projects approach digital heritage from complementary perspectives.

REEVALUATE focuses on moving digitized cultural heritage assets towards contextualization, discoverability, rights-aware access and creative reuse.

INT-ACT focuses on capturing intangible dimensions of heritage — including narratives, experiences and relationships with heritage places — and translating them into structured knowledge and immersive interpretation.

The collaboration subsequently became one of the starting points for the wider CONNECT EU HERITAGE cluster.

 

Visit INT-ACT

About INT-ACT

INT-ACT – Intangible Cultural Heritage, Bridging the Past, Present and Future – is a Horizon Europe project exploring how intangible cultural heritage can be captured, structured and experienced through immersive technologies.

The project focuses on the emotional, experiential and environmental dimensions of heritage and investigates how these can be represented alongside tangible cultural heritage through extended reality (XR).

Its work addresses cultural tourism, ageing societies, disappearing communities and immigration and multiculturalism through heritage-based case studies, stakeholder participation and immersive demonstrators.

Synergy at a glance

Main focus
Digital heritage, participation and ecosystem development

Exchange areas
Contextualization, immersive heritage, stakeholder engagement, KERs, dissemination and policy

Collaboration type
Knowledge exchange, cluster development, KER comparison, coordinated dissemination and joint event participation

Collaboration value
Connecting REEVALUATE results with complementary European approaches to heritage interpretation, participation and immersive technologies

From bilateral cooperation to CONNECT EU HERITAGE

Building a wider cultural heritage cluster

One of the main outcomes of the INT-ACT relationship was the development of a wider European cultural heritage cluster.

INT-ACT activated Horizon Results Booster Service 3.2 on Portfolio Analysis and Clustering Opportunities, and REEVALUATE joined the process alongside complementary Horizon Europe cultural heritage projects.

The Booster-supported process focused on:

  • identifying and comparing Key Exploitable Results;

  • stakeholder mapping;

  • matching complementary project outputs;

  • coordinated dissemination;

  • preparation of common communication material;

  • exploitation opportunities;

  • and potential policy collaboration.

This process developed into the CONNECT EU HERITAGE collaboration framework and common identity.

The first official cluster meeting on 24 March 2026 established several concrete working directions, including common communication material, joint event coordination, a shared project calendar, potential policy-oriented outputs and a common cluster video.

Positioning REEVALUATE results in a wider portfolio

Comparing Key Exploitable Results

REEVALUATE contributed three representative Key Exploitable Results to the Horizon Results Booster portfolio analysis:

REEVALUATE Marketplace

An integrated environment supporting the discovery, access and responsible reuse of digitized cultural heritage assets.

Contextualisation Enabler

An AI-assisted and human-in-the-loop system supporting the enrichment of digital artefacts with contextual and semantic information.

AI-Driven Creative Reuse Enabler

A tool supporting creative exploration and new uses of digitized cultural heritage.

Together, these results represent REEVALUATE’s pathway from digitization towards contextualization, discoverability, responsible access and creative reuse.

Their inclusion in the common portfolio allows them to be compared with complementary technologies, methodologies and services developed by INT-ACT and other cluster projects, creating a basis for common dissemination, exploitation and policy activities.

The Booster work also identified possible practical routes for further comparison, including matching REEVALUATE’s Marketplace, Contextualisation Enabler and Creative Reuse Enabler against selected outputs from INT-ACT and other participating projects.

Context, narratives and heritage meaning

More than the digital object

A clear thematic connection between REEVALUATE and INT-ACT is the importance both projects place on the meaning surrounding cultural heritage.

INT-ACT investigates emotional, experiential and environmental dimensions associated with heritage sites and develops methods for capturing these through human narratives and structured knowledge.

REEVALUATE similarly treats contextualization as essential to making a digitized cultural heritage asset understandable and reusable.

Within REEVALUATE, context is what turns a digital file into an asset that can be found, linked, interpreted and responsibly reused. The Contextualisation Enabler combines AI-supported metadata enrichment with human review and contributions from curators, experts and communities.

This provides a common methodological ground around:

  • heritage narratives;

  • participatory knowledge;

  • semantic enrichment;

  • expert and community contributions;

  • and the relationship between tangible assets and the wider stories attached to them.

From contextualized heritage to new experiences

Different routes for digital heritage

The two projects also explore complementary downstream uses of cultural heritage.

INT-ACT develops immersive experiences that combine heritage places with intangible dimensions such as memories, stories and lived experiences.

REEVALUATE works on preparing and governing digitized cultural heritage so it can move towards creative and professional reuse, including gaming, fashion, advertising and tourism.

The common challenge is therefore not simply digitization, but ensuring that heritage retains sufficient context, provenance and meaning as it moves into new digital experiences.

Shared cluster identity and communication

From coordination to a common public presence

The Horizon Results Booster supported the development of a common communication package for the emerging cluster.

This included:

  • common cluster branding;

  • a visual identity;

  • presentation material;

  • coordinated communication resources;

  • shared messaging;

  • and a joint cluster video.

REEVALUATE was integrated into this shared narrative through its Marketplace and responsible reuse of digital cultural heritage assets.

The common communication material gives the participating projects a shared framework for presenting complementary approaches to European cultural heritage while retaining their individual project identities.

Discover the cluster

The Horizon Results Booster also produced a joint video presenting the participating projects and their complementary contributions to European cultural heritage.

REEVALUATE is represented through its work on the Marketplace, contextualization and responsible reuse of digital heritage assets.

The CONNECT EU HERITAGE cluster video, developed with support from the Horizon Results Booster, presents the complementary approaches of participating European cultural heritage projects and their shared contribution to a more connected heritage ecosystem.

Shared coordination infrastructure

The cluster process also established practical coordination mechanisms between participating projects.

These included:

  • a shared working folder;

  • a common event calendar;

  • mutual invitations to project activities;

  • exchange of communication material;

  • joint dissemination planning;

  • KER comparison;

  • and identification of opportunities for cross-project participation.

These mechanisms are helping move the relationship beyond ad hoc project contact towards a more structured coordination framework.

This shared infrastructure also provided a direct route for REEVALUATE to communicate its own activities and final event to the wider cluster.

From cluster communication to real participation

RESTORY at the REEVALUATE Final Event

One concrete result of this cluster communication was the participation of RESTORY in the REEVALUATE Final Event in Aquileia.

REEVALUATE communicated the event through the emerging cluster network, and RESTORY responded by participating in the event and presenting its own project perspective during the synergy session.

This provided a practical example of the value of the wider INT-ACT / CONNECT EU HERITAGE network: cluster communication translated into actual cross-project participation, knowledge exchange and visibility at a REEVALUATE event.

The interaction also opened a direct line between REEVALUATE and RESTORY for exploring further areas of common interest, particularly around heritage interpretation, participation, storytelling and responsible digital heritage practices.

Figure 1: RESTORY presenting its work during the REEVALUATE Final Event in Aquileia, following cross-project communication through the emerging CONNECT EU HERITAGE cluster.

Explore RESTORY

INT-ACT Final Conference

Bringing REEVALUATE results to Thessaloniki

The collaboration now continues through the INT-ACT Final Conference in Thessaloniki on 11–12 November 2026.

REEVALUATE will be represented in person by MoMu and SPK, bringing perspectives from the project’s fashion and cultural heritage reuse pilots.

Their detailed contributions are still being finalized, but the focus will be on presenting and demonstrating relevant REEVALUATE pilot work and results.

The INT-ACT final event was foreseen as an opportunity for:

  • pilot presentations;

  • Marketplace or enabler demonstrations;

  • policy exchange;

  • stakeholder engagement;

  • and cross-project dissemination.

MoMu and SPK are interested in contributing to the Thessaloniki event, together with possible policy and technical contributions from other partners.

The in-person participation of MoMu and SPK therefore moves this route from initial planning into direct cross-project exchange.

Policy and exploitation exchange

Common questions across the projects

The cluster provides a useful setting for discussing policy and exploitation questions that cut across several projects.

Relevant themes identified through the INT-ACT collaboration include:

  • participation and accessibility;

  • inclusion;

  • responsible digitization;

  • immersive interpretation;

  • storytelling;

  • community engagement;

  • contested heritage;

  • reuse-readiness;

  • and the societal value of cultural heritage.

For REEVALUATE, these discussions provide a route for positioning its own work on:

  • reuse-ready heritage assets;

  • contextualization;

  • rights-aware reuse;

  • Marketplace access;

  • validation;

  • and creative-industry adoption.

From individual projects to a shared European heritage portfolio

The value of the INT-ACT connection

The INT-ACT relationship has produced several distinct outcomes for REEVALUATE.

It has:

  • provided a direct bilateral knowledge-exchange route with another Horizon Europe cultural heritage project;

  • triggered REEVALUATE’s participation in a Horizon Results Booster clustering process;

  • enabled three REEVALUATE KERs to be positioned within a broader European project portfolio;

  • contributed to the creation of the CONNECT EU HERITAGE identity;

  • produced shared communication and coordination tools;

  • supported the preparation of a joint cluster video;

  • generated mutual event visibility and participation;

  • brought RESTORY into the REEVALUATE Final Event;

  • and created a route for MoMu and SPK to participate in the INT-ACT Final Conference.

The value therefore lies in creating a working cross-project environment around results, stakeholders, policy, communication and exploitation.

Continuing collaboration

The INT-ACT and CONNECT EU HERITAGE framework provides several routes for continued exchange.

These include:

KER comparison

Further comparison of REEVALUATE’s Marketplace and enablers with complementary project outputs.

Demonstrations

Presentation of REEVALUATE pilot results, Marketplace functions and enablers to other projects and their stakeholder communities.

Reuse-readiness exchange

Discussion of what makes digital cultural heritage practically reusable, including metadata, context, rights, access conditions and sensitivity considerations.

Policy exchange

Possible common work around participation, accessibility, responsible digitization, immersive interpretation and societal value.

Cross-project event participation

Continued mutual invitations and participation in project events, building on RESTORY’s participation in the REEVALUATE Final Event and REEVALUATE’s upcoming participation in Thessaloniki.

These routes build on the collaboration directions already identified through the Booster-supported cluster work.

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