Games for Culture Cluster (GCC)

REEVALUATE & Games for Culture Cluster

REEVALUATE joined the Games for Culture Cluster following an invitation from the HAMLET project.

The connection reflects REEVALUATE’s work at the intersection of cultural heritage reuse, game development and the creative industries, particularly through Pilot 1, the REEVALUATE Marketplace and the project’s work on rights-aware and reuse-ready digital heritage assets.

After joining the cluster, REEVALUATE opened participation to its wider consortium through the GCC mailing list and shared repository, allowing technical, pilot, policy, dissemination and exploitation partners to follow and contribute to relevant cluster activities.

REEVALUATE is now represented as a GCC member, with its Marketplace, rights and provenance mechanisms, contextual safeguards and pilot-driven reuse approach highlighted in the cluster’s project portfolio.

From digitized heritage to game-ready assets

REEVALUATE’s main contribution to the GCC is the question of how digitized cultural heritage can become usable material for game and creative production.

Pilot 1 demonstrates this transition through the reuse of digitized fashion heritage in game-related and creative applications.

The GCC provides a wider environment in which REEVALUATE can examine the requirements of downstream creative users such as game developers and studios. A heritage asset intended for production may need more than digitization. Relevant requirements include:

sufficient technical quality;
usable file formats;
contextual information;
clear provenance;
rights and licensing information;
attribution requirements;
traceability;
and clear reuse conditions.

REEVALUATE uses the concept of production-ready or reuse-ready heritage assets to connect these requirements with the practical needs of game developers and other creative users.

Synergy at a glance

Main focus
Games, cultural heritage and responsible creative reuse

Exchange areas
Game development, cultural heritage assets, AI, IPR, co-design, training and policy

Collaboration type
Cluster membership, policy exchange, dissemination and knowledge sharing

Collaboration value
Connecting REEVALUATE’s cultural heritage reuse framework with European game-development and games-for-society communities

Policy exchange with the European games community

REEVALUATE has contributed to Games for Culture policy activities.

GREAT Final Event – January 2026

REEVALUATE participated in the GCC policy session at the GREAT Final Event in Brussels on 28 January 2026.

The project presented its policy direction around production-ready heritage assets, arguing that public investment in digitization should also consider whether digital cultural heritage is sufficiently prepared for actual downstream reuse.

The discussion highlighted an important requirement for the games sector: quality must accompany rights clarity.

Game studios and creative producers are therefore relevant not only as end users of cultural heritage assets, but also as contributors to defining the technical and practical criteria that make those assets reusable.

Figure 1: REEVALUATE policy contribution presented at the GREAT Final Event, highlighting the need for production-ready cultural heritage assets with clear context, rights, provenance, traceability and reuse conditions for game and creative-industry workflows.

Games for Culture meeting at REA – June 2026

REEVALUATE also participated in the Games for Culture Cluster meeting at the European Research Executive Agency in Brussels on 10 June 2026.

The meeting brought together EU-funded gaming projects, policy representatives and sector experts around topics including:

gaming and AI;
innovation and competitiveness;
safer gaming and security;
mapping the European gaming sector;
research and policy gaps;
future European initiatives.

REEVALUATE was represented on site by CERTH and MoMu.

REEVALUATE contributed particularly around the relationship between cultural heritage, creative reuse and game development, as well as the importance of co-design, rights protection and sustainable exploitation pathways for European creative actors.

Figure 1: Games for Culture Cluster meeting in Brussels, bringing together EU-funded gaming projects, policy representatives and sector experts.

Co-design and game-development requirements

Game developers as co-definers of reuse

The GCC discussions have also reinforced REEVALUATE’s co-design approach.

If cultural heritage institutions want their digital collections to be used in games and creative production, developers should help define what makes an asset practically usable.

Relevant questions include:

Is the asset technically suitable for a production pipeline?
Is its provenance clear?
Can it legally be transformed?
Are attribution requirements understandable?
Is enough cultural and historical context provided?
Are AI-assisted uses permitted?
Can the asset be integrated without excessive clearance or preparation work?

This provides a link between REEVALUATE’s Marketplace and enablers and the real requirements of the game-development sector.

REEVALUATE results relevant to the cluster

REEVALUATE Marketplace

The Marketplace provides a route for cultural heritage institutions to make digitized assets discoverable, contextualized and available under clearer reuse conditions.

For game developers, this addresses common barriers around finding suitable content and understanding whether and how it can be reused.

Rights, provenance and traceability

REEVALUATE’s IPR and provenance work supports clearer information about asset origin, ownership, transformations and permitted reuse.

These issues are particularly relevant when heritage material enters commercial or AI-assisted creative workflows.

Contextualization and validation

REEVALUATE’s contextualization and validation mechanisms address the risk of separating a cultural asset from the information needed to interpret and reuse it responsibly.

Pilot 1 – Fashion and Gaming

Pilot 1 provides a concrete heritage-to-creative-production example, using digitized fashion heritage in game-related and design-oriented reuse scenarios.

These elements are also reflected in REEVALUATE’s public GCC member profile.

A wider European games network

Connecting REEVALUATE with complementary projects

The GCC gives REEVALUATE access to projects addressing different parts of the games ecosystem.

Current and completed members include projects working on:

cultural heritage games;
game-based participation;
immersive museum experiences;
game-industry ecosystems;
game-based education;
responsible and sustainable game development;
AI-assisted creative production.

The current GCC membership includes active projects such as HAMLET, GAMEHEARTS, GAME-ER, i-GAME and REEVALUATE, alongside completed projects including GREAT, EPIC-WE, LoGaCulture, MEMENTOES and CULTURATI.

Shared resources and knowledge exchange

Games for Culture resources

The cluster maintains shared resources from workshops, meetings and joint activities.

These include:

workshop outcomes;
cluster role and coordination material;
event material;
GCC presentation and communication resources;
cluster flyer and roll-up;
outputs from joint workshops on games, culture, education and industry.

Continuing collaboration

REEVALUATE continues to use the GCC as a route for policy exchange, dissemination, stakeholder access and methodological discussion around the relationship between cultural heritage and game development.

Areas identified for continued exchange include:

production-ready heritage assets;
IPR and provenance;
Marketplace and enabler demonstrations;
game-developer requirements;
co-design;
training;
responsible AI and cultural heritage reuse.

These routes build on REEVALUATE’s existing participation in cluster policy discussions and its ongoing membership of the GCC.

Game for Culture Cluster